• Competitors
  Competitors web presence:
  Design and Technique (Car company website)
  International brand car website (www.audi.com)
  Similar car company website (www.oldtimergarage.com)
  Swiss Second-hand car selling company website (www.autoland-regensdorf.ch)
  Swiss car garage company website (www.roig.ch/mrg/indexGb.html)
• Differentiate Elite’s site:
  - more absorbing and multifunctional
  - Effective navigation and site structure
  - International branding
  - Use of Flash
  - Include functions of local car re-seller and garage.
  - Facilitate communication with current customers
  - Open new global market