• Target audience
  Primarily market: Swiss
  Gender: 90% Male
  Age: between 35 and 65
  Lifestyle level: wealthy business people, have PA’s and secretaries
  Connectivity: high-speed, top technology, but low skill-set users
  Interests and hobbies: Adventure Travel, Camping, Fishing, Playing sports, driving for pleasure.
  – female car owners are also a growing market.

 

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