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PHASE 1: PREPARATION & RESEARCH

PHASE 2: CONCEPT DEVELOPMENT

PHASE 3:PITCH PREPARATION

LINK TO GROUP PRESENTATION WEBSITE

LINK TO GROUP COMPANY WEBSITE

LINK TO GROUP BLOG

LINK TO MY BLOG

10. Concept Theme
Developed the concept idea (Journey) and Virtual Agent idea, based on research and scoping of project / clients aims/objectives, that would be innovative and new, in keeping with their and our/my aims. Discussed idea with team members especially regarding tech + financial spec, in relation to concepts viability.
Design Concepts (Journey):
http://mazy-business-project.blogspot.com/2005/02/design-concepts.html
Logo Concept:
http://mazy-business-project.blogspot.com/2005/02/visual-concept-ideas-for-logo.html

11. Initial Information architecture:
I made a non-linear model incorporating all areas of clients business (from brief, e-mail reply and meeting) and converted into a storyboard, which incorporated the visual theme of the concept into the site/navigational structure.
Write-up of non-linear model:
http://mazy-business-project.blogspot.com/2005/02/non-linear-model-proposed-navigational.html

Site structure, in relation to visual concept:
http://mazy-business-project.blogspot.com/2005/02/site-structure-in-relation-to-visual.html

12. Navigation model prototype:
I created a ‘demo’ website with Fireworks and Dreamweaver, to test navigation and to demonstrate to client during pitch + print out as paper prototype for book.
http://maimm.arts.ac.uk/~bom1/demo/index.htm

13. Created Layout 1
Created a more detailed version of 1st proposed layout with PhotoShop. From my research I new I wanted to create a ‘look and feel’ not specifically orientated to one gender, but more to emphasise aspects of sports car ownership that would appeal to both, high-tech, sophisticated, flashy, luxurious, and kept the whole design in synch with the ‘Journey’ concept:
http://maimm.arts.ac.uk/~bom1/design.htm

14. Created Layout 2
Created an ‘alternative’ layout, based on competitor research and to represent underlying ideas in a different way,

This was quite difficult as I was felt the original layout addressed the areas required in the brief and from my own research. How could I make something significantly different, without undermining the original idea? I decided it could serve to show the client we’re about concept and effective project management, rather than just purely design based with only one style of product to offer. So I made the design more traditional, as you always have to account for clients’ personal tastes, the 1st layout could potentially be too contemporary for them, and so we don’t want to alienate them by showing inflexibility of design.
http://maimm.arts.ac.uk/~bom1/alt_layout.htm